diff --git a/README.md b/README.md
index 3989a87..b261c9f 100644
--- a/README.md
+++ b/README.md
@@ -1,28 +1,32 @@
 # Emaily for Android
 
-Emaily makes it easy to share shortened links (using [is.gd](https://is.gd/) or [bit.ly](https://bit.ly)) directly from your phone's options menu. 
+Emaily makes it easy to share shortened links directly from your phone's options menu. 
+
+No copy/paste required. Long URLs are squeezed into fewer characters using the [is.gd](https://is.gd/) or [bit.ly](https://bit.ly) services.
 
 <p align="center">
 <a href='https://play.google.com/store/apps/details?id=net.thauvin.erik.android.emaily&pcampaignid=pcampaignidMKT-Other-global-all-co-prtnr-py-PartBadge-Mar2515-1'><img alt='Get it on Google Play' src='https://play.google.com/intl/en_us/badges/static/images/badges/en_badge_web_generic.png' width="25%"/></a>
 </p>
 
-## How to use Emaily:
+> "_A simple app that makes things easier, and helps us to save some time._" — AndroidZoom
+
+## How to use...
 
 When you find a page you want to share, simply follow these steps:
 
-1. Select the `Options` menu:
+1. Select the **Options** menu:
 
     ![Options Menu](screenshots/steps/small/1-sm.png)
 
-2. Select the `Share...` menu:
+2. Select the **Share...** menu:
 
     ![Share Menu](screenshots/steps/small/2-sm.png)
 
-3. Select `Emaily` from the `Share` sheet:
+3. Select **Emaily** from the **Share** sheet:
 
     ![Share Sheet](screenshots/steps/small/3-sm.png)
 
-4. Select `Gmail` (or whichever application you want to share with):
+4. Select **Gmail** (or whichever application you want to share with):
 
     ![Share Gmail](screenshots/steps/small/4-sm.png) ![Share Gmail 2](screenshots/steps/small/4b-sm.png)
 
@@ -30,20 +34,20 @@ When you find a page you want to share, simply follow these steps:
 
     ![Compose Email](screenshots/steps/small/6-sm.png)
 
-## Bitly
+## Using Bitly...
 
-In order to use Bitly as Emaily's link shortner, you will need a [Bitly API Access Token](https://bitly.is/accesstoken).
+In order to use Bitly as for shortening links, you will need a [Bitly API Access Token](https://bitly.is/accesstoken).
 
 To enable Bitly follow these steps:
 
-1. Disable `is.gd` turning its switch off:
+1. Disable **is.gd** turning its switch off:
 
     ![Isgd Selected](screenshots/steps/small/isgd_selected-sm.png) ![Isgd Disabled](screenshots/steps/small/isgd_disabled-sm.png)
 
-2. Click on the Bitly `API Access Token` preference option:
+2. Click on the Bitly **API Access Token** preference option:
 
     ![Bitly Selected](screenshots/steps/small/bitly_selected-sm.png)
 
-3. Enter your Bitly `API Access Token`, and click `OK`:
+3. Enter your Bitly **API Access Token**, and click **OK**:
 
     ![Bitly Credentials](screenshots/steps/small/bitly_creds-sm.png)